Many species of the Great Apes are in serious danger of extinction and their numbers in the wild are staggeringly small. As co-founders of LIAISON systems, it is our hope that this work is a liaison helping zoo visitors and the public connect directly with animals, in this case Chimpanzees through "Chimp Finder" at the St. Louis Zoo. And by this personal connection we hope to help raise public awareness for conservation of these amazing primates who are a mere two chromosomes away from us.